Endurance Book Cover

illustration | typography

A cover redesign for 'Endurance: Shackleton's Incredible Voyage' draws inspiration from the stark beauty of Antarctica, contrasting with the challenges faced by Shackleton and his crew. It powerfully embodies themes of resilience and adventure.

How can we make road trips easier, safer, and a more personal experience for everyone?

Problem

Old fashioned planning requires hours of research, list-making and thinking just to get a route figured out. Even when that is done, its difficult to change or add anything because it might conflict with other plans.

Solution

Design an app that  provides a starting point for you to personalize your own road trip. From there you can explore and add new activities on the go, track those activities and communicate with friends and family for a safer experience.

Main Objectives

Personalize

Set the User’s Preferences through the onboarding process. They can select their interests, lodging preferences and more to make a more curated experience. They can also add emergency contacts for improved safety.

Track/Manage

Users want to be able to control what they do or don’t do on their trip. Being able to edit the schedule and have it adjust to everything else you have planned is essential for anyone that wants something that can be flexible!

Explore

Everyone’s main goal is to just get out and explore more, so obviously we have to make finding new things a breeze. Browse categories and find suggested activities based on your route.

Communicate

Communication is high priority for our users, wether it be for safety reasons, or just sharing your plan with other friends, being able to communicate is important! This might include sharing editing capabilities, as well as sharing ‘Current Activity’ or ‘Last Known Location’ with emergency contacts.

User Personas & Flow